The effective management of risks online is likely to be the greatest business enabler / destroyer of the next decade. Clearly, organizations that do not move to full e-commerce functionality are unlikely to flourish; whereas those that ignore cyber crime and the "dark side" of the Internet are likely to get badly burnt. This important new book highlights the key issues in online risk management, taking the premise that information security is no longer an issue confined to the IT department but is critical to all operational functions: finance, HR, marketing, production etc.
Nor are its solutions purely technical. With two thirds of security breaches said to be caused by human error, management controls and processes are equally important.
Published in association with the Institute of Directors in England, "The Secure Online Business" draws on the experience of leading firms and their advisers and uses up-to-date case studies to illustrate "best practice" in online risk management. Continue Reading »
Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how it's a dynamic service that offers far more than just payment processing.With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but it's not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solution–complete with real-world PayPal success stories.
You'll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers
* How PayPal works * Using the PayPal API * Website Payments Standard * Website Payments Pro * Instant Payment Notification * Payment Data Transfer * Encrypted Website Payments * Administration * Reporting * Fraud protection * Payflow Gateway
Many people are seeing a good income from Google Adsense, just by slapping a bit of code on their websites and displaying Google's pay-per-click ads. You may be one of these people are you may WANT to be on of these people.
The Definitive Guide to Google Adsense shows that there are plenty of things that any webmaster can do to dramatically increase her AdSense incomeThis AdSense Guide Includes:
How to qualify for the AdSense program
What to Do if You're Rejected
Installing AdSense Code
Formats, colors and placement of ads for maximum profit
Making sure Google understands what your page is all about
How to get high paying ads on your site and maxmimizing your click through rates.
Ebook also comes with traffic generation tips, subscription to a AdSense newsletter and access to a private AdSense Insider Group. Download here
"The Definitive Guide To Google AdWords" is an eBook by Google specialist Perry Marshall detailing how to effectively use Google Adwords. That is………..how to dramatically reduce your cost per click, whilst significantly increasing your sale conversion rate. his 167+ page eBook will take you by the hand and lead you step by step, using case studies and personal examples, to understanding and benefiting from the enormous power of Google Adwords. It's perfect for any Internet store owner looking to increase his/her traffic and sales the easy way - and instantly.
It's a very comprehensive package that includes more than I could possibly list here, but I will mention the highlights for me.
Perry talks at length about the influence Google has on the Internet marketplace and demonstrates how, through Google Adwords, the smallest of Internet players can take advantage using sophisticated techniques that he shares in the eBook.
He goes onto explain in detail how and why Google Adwords work the way they do - a section not to missed and that is critical to developing profitable ad campaigns.
The Guide goes on to detail:
* A Real-Life PPC Campaign * Managing The Basics - Keyword Selection, Testing & Statistics * Making Your Traffic Pay - Conversion cheat Sheet, Tracking Where Sales Come From & Value per Visitor * Tools, Tips & Tricks - Account Management Tool, Cool Tips & TIps For New Keywords, Do Less & Earn More * Your Questions Answered - How To Beat The Competition, Real Q & A * ….and much more
The management of an ad campaign can be difficult. But Perry leads you by the hand and shows you how to avoid the costly mistakes - and Google Adwords do have a few potholes for the unwary. I spend upwards of $1,000 a day with Google Adwords - so I know a fair bit about Adwords. But I still learnt a lot from this eBook.
Along with the comprehensive examples given, including screen shots, Perry also provides his formulas for calculating returns, profitability forecasts and much more. I spend upwards of $1,000 a day with Google Adwords and the information in this eBook has seen our cost per click drop dramatically and our profitability rise enormously.
This is, in my view, the best guide to Google Adwords available. With all the best tips and tricks to get the most from your advertising dollar, it is an essential guide for the Internet professional (and perfect for learners looking to for the right information at the right price).
I always like to provide the downside when I review products, but with "The Definitive Guide To Google Adwords" there is very little. Quality information regularly updated (he emails updates as he develops them) is what it's all about and Perry delivers. Learn AdWords Within Days The Easy Way
I'm more than happy to give "The Definitive Guide To Google Adwords" my unqualified support as an eBook that can show you exactly what you need to know to develop hugely successful online advertising campaigns.
Google AdWords advertising can be an avenue to huge sales - this eBook shows you how to tap into those sales the quickest, easiest and fastest way possible.
There are different price points for various presentations of the information (eBook, EBook & Audio, Hard copy with Teleconference coaching) and the products come with a 100% guarantee. Continue Reading »
How did a world-famous dancer with no knowledge of the stock market, or of finance in general, make 2 million dollars in the stock market in 18 months starting with only $10,000? Darvas is legendary, and with good reason. Find out why.
