he presentation of Web 2.0 is inspiring severe questions for developers: What products as well as services can a association yield to commercial operation as well as employees regulating Rich Internet Applications, mash-ups, Web feeds or Ajax? Which commercial operation models have been suitable as well as how do we exercise them?What have been most appropriate practices as well as how do we request them? If we need answers to these as well as associated questions, we need this book?a extensive as well as arguable apparatus which guides we in to a rising as well as unstructured landscape which is Web 2.0. Gottfried Vossen is a highbrow of Information Systems as well as Computer Science during a University of Muenster in Germany. He is a European Editor-in-Chief of Elsevier?s Information Systems?An International Journal. Stephan Hagemann is a PhD. Student in Gottfried?s investigate organisation focused upon Web technologies.